Interactive
UK – GOAT Interactive pens agreement for Optimove’s CRM solution
By William - 5 April 2022
GOAT Interactive, the online betting and gaming operator, has signed a partnership with Optimove to utilise its CRM marketing platform.
The partnership represents a strategic investment from the operator in its ability to orchestrate customer communications and personalisation at scale across multiple channels through Optimove‘s AI-mapped CRM Journeys.
GOAT Interactive, which focuses on the African market and counts Premier Bet and Premier Vegas as its core B2C brands, provides marketing consulting services to a portfolio of iGaming operators in various markets.
Optimove’s CRM Marketing hub will enable the operator to create and maintain a single, 360-degree customer view for a personalised experience for each player.
With Optimove’s AI-mapped customer journeys, operators will be able to orchestrate real-time and scheduled interactions, maximise player LTV, and measure the incremental impact of each player interaction.
“We’re delighted to partner up with Optimove to super-charge our operators’ CRM Marketing capabilities,” said Rich Lee, Director of Online Marketing and Sales at GOAT Interactive at GOAT.
“The ability to create better, deeper relationships with each and every one of our players is key for us and our operator portfolio.
“Optimove’s differentiated CRM Marketing capabilities will allow our operators to fuel continuous growth by ensuring each player gets maximum value from every interaction, thus improving Customer Lifetime Value and the overall bottom line.”
“We’re excited to be selected by GOAT Interactive as their CRM Marketing solution,” said Motti Colman, Senior Director of Sales at Optimove. “A customer-centric approach to marketing is critical in the iGaming space.
“The only way to perfect that approach is gaining the ability to orchestrate personalization at scale and ensuring each player receives the best possible message, at the right time, via the optimal channel.
“We’re looking forward to helping GOAT Interactive use these capabilities as a growth driver for the business.”
