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UK – Grosvenor launches first integrated campaign

By - 4 June 2015

Grosvenor Casinos, the UK’s biggest casino operator, is launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS.

Developed by St Luke’s, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate their digital offering. It also capitalises on Grosvenor’s unrivalled 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a sector increasingly crowded with new entrants.

The multi-million pound campaign launched June 1 and uses high-speed cinematography to plot the excitement and tension that gamers experience during the spin of a roulette wheel. The campaign will be supported with PR & digital activations.

Tina Martin, Head of Brand and Marcomms for Grosvenor Casinos said: “Grosvenor has a clear focus on casino gaming which delivers pure, unadulterated excitement to customers. This campaign brings that unique excitement to life in a stylish and ownable way.”

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