Supplier News
UK – Grosvenor launches first integrated campaign
By Phil - 4 June 2015Grosvenor Casinos, the UK’s biggest casino operator, is launching ‘Pure Casino’, its first-ever integrated campaign to run on TV, digital, print and in-club POS.
Developed by St Luke’s, the new campaign leverages Grosvenor’s strength in real casino gaming to differentiate their digital offering. It also capitalises on Grosvenor’s unrivalled 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a sector increasingly crowded with new entrants.
The multi-million pound campaign launched June 1 and uses high-speed cinematography to plot the excitement and tension that gamers experience during the spin of a roulette wheel. The campaign will be supported with PR & digital activations.
Tina Martin, Head of Brand and Marcomms for Grosvenor Casinos said: “Grosvenor has a clear focus on casino gaming which delivers pure, unadulterated excitement to customers. This campaign brings that unique excitement to life in a stylish and ownable way.”