Grosvenor Casinos, the UK’s biggest casino operator, is launching a social media campaign entitled ‘Grosvenor Gent,’ and has teamed up with television personality Mark Wright as the ideal man to bring the campaign to life.
Grosvenor Casinos will launch a series of top tips and ‘how to’ videos hosted by Mark Wright to run on Grosvenor Twitter and Facebook. The campaign will kick off on 6 August and run for several weeks. In these videos, Mark will share his advice from everything from casino style to casino etiquette, from what to look for when choosing a suit and how to make a good first impression to how to choose a table when at a casino.
The Grosvenor Gent promotion follows on from the casino brand’s first-ever integrated campaign which ran on TV, digital, print and in-club POS. The ad played on Grosvenor’s unrivalled 45-year-long history in gaming to help build the brand’s credentials and spearhead growth of market share in a sector increasingly crowded with new entrants. Using high-speed cinematography, the ad plotted the excitement and tension that gamers experience during the spin of a roulette wheel.
Tina Martin, Head of Brand and Marcomms for Grosvenor Casinos said: “Grosvenor’s stylish and confident ad campaign focused on the pure thrill of gaming. We wanted to build on that and continue to talk to our customers and potential customers in an interesting and unique way. We are delighted to have Mark Wright as our brand ambassador to front the Grosvenor Gent digital campaign – Mark epitomises the Grosvenor Gent, he is charming, confident and stylish, but yet approachable.”
Grosvenor Casinos, part of the Rank Group, is the biggest casino brand in the British market and has 56 clubs nationally.