Interactive

UK – GVC and Playtech sign extended deal

By Phil - 27 February 2019

GVC Holdings has signed a new long-term deal with Playtech that will run until 2025 and see Playtech become a ‘key products and services supplier’ to all GVC brands.

Playtech’s products and services will be integrated onto GVC’s platform, in order to ensure that they can be made available to the GVC’s Joint Venture with MGM Resorts.

Kenneth Alexander, GVC CEO, said: “We are delighted that GVC has been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world’s leading suppliers of high quality gaming product. At the same time, the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”

The deal means GVC will have greater flexibility migrating Ladbrokes Coral to the group’s in-house technology platform. As part of the deal, Playtech BGT Sports will supply Ladbrokes Coral with the software for its suite of self-service betting terminals throughout Great Britain, the Republic of Ireland and Belgium.

Mor Weizer, Playtech CEO, added: “We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years. This is testament to the strength of the Playtech proposition, and we look forward to supporting GVC over the coming years.”