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UK – GVC sets up Foundation

By - 1 October 2019

GVC, the global sports-betting and gaming group, has announced that it is launching The GVC Foundation which will coordinate and support GVC’s CSR initiatives, objectives and donations around the world.

The Foundation will focus on a number of areas, including responsible gambling, sports integrity, grass roots and men’s health. The projects will focus on the local community in GVC’s major office locations.

The Foundation will also administer GVC’s existing CSR projects, including its £2 million community fund, together with GVC’s collaborations with SportsAid, EPIC Risk Management, Gordon Moody, the US National Council on Problem Gambling and the Division on Addiction of Cambridge Health Alliance, a Harvard Medical School teaching hospital.

Virginia McDowell, Chair of GVC’s CSR Committee, said: “GVC is determined to spearhead the gambling industry’s approach to CSR initiatives, particularly with regard to responsible gambling and sports integrity-related projects. The launch of The GVC Foundation is a clear sign of this commitment, consolidating GVC’s hard work in this area over the last few years.”

The Foundation is involved in projects with Inter Milan Football Club promoting participation in women’s football, a fund to support research on sports wagering, a German sports integrity forum and a partnership with the Professional Players Federation.

Martin Lycka, GVC’s Director of Regulatory Affairs and a Trustee of The GVC Foundation, added: “We are delighted to have partnered with sports clubs, gambling researchers and athletes in a number of our key jurisdictions, including Germany, the UK, Italy and the US. The range of the new initiatives that we are announcing today, and the quality of the partnerships that we have entered, is a great endorsement of our overall CSR strategy, and there is plenty more to come.”

Further initiatives in the US and Germany are to be announced in due course.

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