Interactive
UK – GVC’s bwin, Sportingbet and partypoker add Inspired’s Virtual Sports
By Phil - 22 September 2020
Inspired Entertainment has signed a new contract with GVC, one of the world’s largest sports betting and gaming groups, to bring Inspired’s Virtuals to ten websites across GVC’s recognised online brands. Inspired’s award-winning Virtual Sports content has been integrated into GVC’s proprietary sportsbook platform with content streamed using Inspired’s cloud platform.
Inspired has launched six channels of Virtuals on GVC websites, including soccer, the groundbreaking new V-Play NFLA Legends Football and V-Play Basketball. NFLA Legends Football is an officially licensed product with the NFL Alumni (“NFLA”), which brings all-time favorite NFL legends back to the field. V-Play Basketball launched in 2019 and has become one of the best performing Virtual Sports online, delivering significant incremental revenue to Inspired’s customers.
GVC offers sports betting, casino, poker and bingo across its unique proprietary technology platform. GVC operates some of the industry’s most popular online brands including bwin, Sportingbet and partypoker. In March 2018, GVC acquired Ladbrokes Coral Group PLC, adding Ladbrokes, Coral and Gala to its portfolio of iconic gaming brands.
“We have had a long and beneficial relationship with GVC and we are looking forward to expanding it,” said Brooks Pierce, President and Chief Operating Officer of Inspired. “GVC has some of Europe’s leading online gaming brands, including bwin, which is synonymous with online sports betting, and we are thrilled to add these brands to our portfolio of Virtual Sports customer.”
“We are delighted to offer Inspired’s high-performing Virtual Sports across our vast array of Sports brands on the GVC platform” said Raja B-Sheikh, Sports Product Director of GVC. “In these challenging times and given the significant impact on the global sporting calendar during the last four months; Virtual Sports content has demonstrated its potency and has an exciting future role to play in Sportsbook. Inspired’s Virtuals give us ultra-realistic, fast-paced action with a multitude of bet types to complement our existing offering. We look forward to working closely with the Inspired team to continue progressing the product across our online channels.”
