TransAct Technologies has signed a new contract to install the EpiCentral Print System at the Hippodrome Casino, located in London’s historic Leicester Square. The EpiCentral Print System will be connected to all 144 electronic gaming machines, including both slot machines and electronic table games, and is projected to go live in the second half of 2013.
Bart Shuldman, Chairman and Chief Executive Officer of Transact said: “We are really excited to sign a contract with Hippodrome, which is one of London’s premier casino properties. Hippodrome prides itself on providing its customers with a fun and amazing overall customer experience. The EpiCentral Print System will allow casino management to provide an even more optimal experience to their carded and un-carded patrons without them leaving their seats at the tables and slot machines.”
Simon Thomas, Chief Executive of the Hippodrome, added: “EpiCentral was an easy choice due to the flexibility of the system and its proven ability to connect and communicate with casino players across the gaming floor through providing promotions directly through the slot machine and electronic table game. In addition, EpiCentral has the ability to cooperatively integrate with our player tracking system, which was a key criterion in selecting an application for our casino.”
Colin Veitch, Director of Eurocoin, who led the negotiations with The Hippodrome team, reinforced the significance of the announcement. “The landmark Hippodrome property occupies a totally unique position in London’s entertainment history, dating back to 1900,” he said. “We are delighted to be working with Simon and Jimmy Thomas and their expert management team, and are confident that EpiCentral will deliver genuine and positive enhancements to the player experience at The Hippodrome Casino”
The EpiCentral Print System – connected directly to TransAct’s ServerPort device inside the slot machine – is an easy-to-use, cost-efficient software system that enables casinos to internally develop marketing programs and promotional coupons to be distributed to carded and un-carded customers on a real-time basis at a slot machine via the EpiCentral technology. Additionally, the system works with existing slot systems and games as it operates with a separate and distinct connection with the printer. With this, casinos will be able to use the EpiCentral Print System to connect to all existing slot machines, regardless of the game’s manufacturer, to drive increased revenue and enhance their customers’ experience on a real-time basis.