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UK – ICE 2023 will be the biggest on record

By - 17 January 2023

Clarion Gaming has confirmed that the 2023 edition of the ICE London show (February 7 – 9) will be the biggest on record occupying 51,466sq.m of net space, exceeding the previous high of 49,690sq.m set in 2020. In total ICE will occupy 41 halls of its ExCeL London home with sister show iGB Affiliate London occupying the remaining three halls.

Stuart Hunter, Clarion Gaming, confirmed the scale of the experience awaiting gambling industry professionals in February. He stated: “ICE London and sister show iGB Affiliate London will be occupying the entirety of ExCeL. That means all of the North and South side exhibition halls, every meeting room and all of the International Conference Centre at ExCeL which will host ICE VOX, the World Regulatory Briefing and the International Casino Conference.”

He added: “Whilst ICE London 2022 was a tremendous success the fact remains that nothing compares with the return of a full-scale edition of ICE featuring all of the major supplier brands to the land-based sector. A full size, dynamic ICE on its traditional dates is something that all sectors of the industry are looking forward to participating in.

“ICE is vital to the global business more so because the industry has waited 3-years for its return: as a consequence, the eyes of the gaming world will be focussed on what many industry commentators are now referring to as World Gaming Week.”

As well as providing a professional home for the industry’s major brands, Clarion Gaming’s Pitch ICE programme offers up to 14 start-ups the opportunity to showcase their solutions and approaches in front of investors and visitors attending ICE London. Successful companies secure a free of charge pod on the Pitch ICE Pavilion for the duration of the show and the opportunity to take to the ICE stage and pitch to potential investors. ICE visitors will also have access to the award-winning Consumer Protection Zone, the ICE Esports Arena, the International Casino Conference, World Regulatory Briefing, the ICE VOX Masterclass programme and the High Street Hub, a dynamic new show floor feature developed in partnership with the Gambling Business Group and dedicated to licensed street gaming.

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