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UK – ICE London will see Clarion confirm details of £100,000 Autumn esports tournament

By - 30 March 2022

Clarion Gaming will be using the international platform provided by ICE London to launch details of its £100,000 prize pool stand-alone esports tournaments scheduled for September 2022 in Stockholm. The in-person Dota 2 tournaments have been tailored towards the betting community from the ground-up

William Harding, Head of Esports at Clarion Gaming explained: “With Dota 2’s 7 million+ monthly active player base and the growth of esports betting continuing at a breakneck pace, these tournaments will enable sponsors to engage with a passionate and difficult to reach fan base. The tournaments will have betting focused broadcasts which will be live-streamed in four different languages, giving operators and payment providers the unique opportunity of choosing which streams to sponsor in order to maximise their intended reach.”

Teams and casters will be handpicked to best suit the target player base of partners. The first weekend clash will kick-off on September 3rd, as four leading teams from around the world battle it out for the £100,000 prize pool in a double elimination tournament produced by Black Molly Entertainment, one of Europe’s most successful esports production companies.

Harding added: “To support the launch of the tournaments and to provide a wider level of services to our clients, we are delighted to announce that we have partnered with IMG. There is a large appetite for brands outside of the betting space to sponsor the tournaments and IMG is the perfect partner to extend the Dota 2 Global All-Stars tournament covering opportunities such as brand licensing deals, media distribution, esport consultancy, brand partnerships and live event production. IMG already handle these integrated services for some of the most attractive betting esport tournaments in the space.”

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