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UK – ICE registration open with ‘appetite more pronounced than ever’

By - 8 October 2021

ICE London, the world’s largest B2B gaming exhibition, will be back in 2022 with organisers Clarion Gaming announcing that registration for the event is now open.

ICE London was the last major industry show to take place before the global COVID-19 pandemic struck in 2020, and was cancelled in 2021, but is scheduled to return from 1 to 3 February 2022 at ExCeL Exhibition Centre.

“Having skipped a year, the appetite to be part of a live event is more pronounced than ever. It’s obviously hugely encouraging to at last be able to talk about the return of in-person events,” said Alex Pratt, Group Managing Director at Clarion Gaming.

“Not only is ICE London physically the biggest gaming event in the world and one of only two annual shows to occupy all of ExCeL but it is also a perfect opportunity to see the entire global industry in one place, a unique characteristic which is reflected in the breadth of the ICE visitor base which stretches across all continents.

“ICE exists for everyone who is involved in every aspect of the gambling industry supply chain from games creators, to distributors, operators, retailers, trade associations, strategic bodies and regulators. Successfully bringing together so many innovators from throughout the world has resulted in ICE being described as a ‘billion dollars-worth of thinking all in one place’ and for most industry professionals it’s one of those ‘not to be missed’ events that they make a huge effort to be a part of each and every year.

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