SPORTS BETTING
UK – ICE365.com confirms exclusive link-up with Esports Charts analytical agency
By Phil - 14 June 2021
ICE365.com and the sector leading analytical agency Esports Charts have confirmed a strategic partnership that will deliver a series of unique, business critical benefits to international betting operators.
The two brands have pooled their respective expertise to produce the Esports Betting Calendar, a bespoke data and information resource which has been built exclusively for the B2B betting sector. The Calendar will enable users to access a month-by-month timetable of tournaments which includes a facility to filter those with significant betting impact. The real time essential streaming data includes prize pool information, total hours watched, peak viewers and for the first time ever an estimate amount of betting value for each competition.
Heralding the partnership, William Harding, Head of Esports at Clarion Gamingsaid: “We are delighted to announce our collaboration with Esports Charts, a data agency that has been the driving force behind making esports data more transparent and accessible. Esports wagering has grown exponentially over the last six-years and there’s a real desire among our stakeholders to learn more about the esport audience. Thanks to our collaboration with Esports Charts, which has also included extensive consultation and conversations with betting operators, we are able to provide essential audience data for all significant esports betting tournaments in a format that the industry wants. As a result, and thanks to the insight and expertise of the team at Esports Charts, ICE365.com represents the go-to source for anyone in the betting sector who wants to track betting potential from upcoming esport competitions and to quick reference the viewership popularity of important esport touraments.”
Ivan Danishevskyi, Esports Charts founder confirmed: “It is a major milestone for the company to become the trusted data supplier to Clarion Gaming and ICE365.com. Providing our esport analytics and big data sets will enable visitors to ICE365.com to become more familiar with esports and equip them with the tools that are needed in order to make data-driven business critical decisions. Our business intelligence allows for better decision-making, measurement and forecasting.”
The Esports Betting Calendar will be available exclusively on ICE365.com Clarion Gaming’s free to access global gaming platform which launches on June 28.
