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SPORTS BETTING

UK – iGameMedia and Pragmatic Play join forces to deliver a fully supported Sportsbook Platform solution for live sports streaming

By - 30 January 2024

iGameMedia, the leading sports streaming platform with an extensive history in B2B ultra-low latency, is proud to announce a new multi-year partnership with Pragmatic Play to deliver ultra-low latency sports streaming through its innovative ONEPlatform streaming solution. 

iGameMedia, together with Pragmatic Play has launched a fully integrated streaming solution that allows its customers to access all sports streaming content available without requiring multiple integrations, significantly reducing integration timelines, change management, and empowering the inplay betting product commonly used today.

The iGame ONEPlatform has established integrations with all major content providers that expose all streaming content agreed by the sportsbook operator delivered as a unified content API. 

Infront bettor | StatsPerform | IMG Arena | Genius Sports | SportRadar iGameMedia’s integrated solution provides Sportsbooks and Platform providers with a content gateway to a vast and diverse world of sports content.

In addition, it presents a unique solution to the industry challenges of Mapping Live streaming with Event Data essential for the sportsbook product offering. For years customers and suppliers have been required to map IDs from different API sources, leading to multiple challenges and failures, resulting in the inability to offer a live game for the inplay product.

The iGame ONEMap product utilises a single API instance that exposes the respective IDs of all 3rd party vendors associated with the live event. AI and ML technology delivers a truly automated solution with an accuracy rating of 99.7 per cent 1st time mapping achieved.

At its core, ONEMap’s proprietary AI model utilises advanced algorithms and powerful machine learning capabilities to establish precise connections between AV provider data and event creation data on the ONEPlatform.

Common challenges that exist in the industry include the non-standard approach to team name conventions that are exposed against a content API, whereby typical machine processing cannot identify if PSG or Paris Saint Germain is the same team, often leading to un-mapped events that require manual intervention.

Pragmatic Play is a leading content supplier to the iGaming industry, and rolled out its new Sportsbook product in October. The launch of Pragmatic Play’s Sportsbook facilitates delivery of a full-service iGaming solution, providing not only sports betting, but also player-favourite Slots, Live Casino and Virtual Sports. 

It marked a new chapter in product development for Pragmatic Play, as the company continues to work towards its goal of becoming the industry’s preferred supplier across all verticals.  

Pragmatic Play’s Sportsbook utilises the ONEPlatform solution in order to offer its customers a completely streamlined managed services solution, and fully supports live streaming.

iGameMedia’s Commercial Director, Chris Cousin, commented: “We are absolutely delighted to have partnered with Pragmatic Play in supporting their unrivalled platform innovation and offering a truly consolidated content approach for the sportsbook market.

Pragmatic Play’s VP of Sports, Gareth Crook said: “Our partnership with Chris & the team at iGame helps solidify our aim of delivering a first class Sportsbook product to current and future customers. Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions. This delivered at ultra-low latency providing an enhanced betting experience to Sportsbook bettors.”

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