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UK – iGB Affiliate London is 28 per cent bigger than 2020 edition with 11-weeks to go

By - 28 January 2022

IGB Affiliate London will return to its ExCeL London home in buoyant mood after a two-year Covid-enforced absence on April 13 to 14.

The latest show metrics released 11-weeks ahead of going live, confirm the premier event for the international iGaming affiliate sector tracking way ahead of forecasts and currently standing at 159 exhibitors and sponsors (150 in 2020), drawn from 29 nations and occupying net floor space of 6,265 sqm – a 28 per cent increase on the physical size of the 2020 edition, and now spanning three halls at ExCeL. The industry is putting its faith in the iGB brand with both the number of sponsors and the level of investment increasing – the latter already up five per cent on the final figure achieved in 2020.

Naomi Barton, Portfolio Director responsible for the Clarion Gaming owned iGB Affiliate brand (iGBAffiliate.com), believes the figures augur extremely well for what she is confident will be an international celebration of the iGaming affiliate sector when it meets at ExCeL London.

She stated: “I am delighted to confirm these figures which have been achieved a full 11-weeks ahead of launch, with the team continuing to market the opportunities and benefits of being a part of the industry’s premier event. There is a confidence within the iGaming affiliate sector and the optimism, energy and desire to come together and network represents an extension of what we experienced with the iGB brand last September in Amsterdam when independent post-show satisfaction research placed iGB Live!/iGB Affiliate Amsterdam among the top ten percent of events benchmarked with visitors and in the elite top three percent for exhibitors.”

She added: “Drilling down into the data the exhibitor line-up for iGB Affiliate London comprises a compelling blend of returning (53 per cent of the total) and first time exhibitors. As an event organiser the challenge is to achieve the optimum balance and to have 47 per cent first timer exhibitors keeps the show floor fresh and dynamic. While there’s still some understandable caution regarding international travel due to Covid, our pre-registration figures are strong and this week’s announcement made by the UK government that testing for vaccinated arrivals is to be scrapped from the 11th February, will, I am sure, be reflected in the numbers we see registering to be part of the iGB Affiliate London experience.” iGB Affiliate London (13–14 April, ExCeL London) connects affiliates to a 360-degree experience of igaming via networking and business lead-generation opportunities, content and learning.

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