UK – IGT appoints Armstrong as Regional Sales Director for EuropeBy Phil - 23 July 2015
International Game Technology has appointed Stuart Armstrong as Regional Sales Director, Europe Commercial Gaming, effective June 12, 2015.
In this role, Mr. Armstrong is responsible for developing long-term strategic relationships with commercial gaming customers throughout Europe and ensuring IGT is their partner of choice. Armstrong’s career in gaming spans more than 16 years and includes experience in the casino, lottery and interactive segments of the industry. Armstrong spent the last nine years of his career with the legacy IGT organization where he was instrumental in expanding IGT’s European market share, shaping several key regional sales initiatives for IGT, and leading multiple cross-platform product launches throughout the UK. He reports to Ian Baynes, IGT Regional Vice President, EMEA.
“Stuart has a proven track record for driving IGT business and developing solutions that meet our customers’ individual business needs,” said Mr. Baynes. “He is a big-picture sales strategist who utilizes IGT’s best-in-class product portfolio and his deep knowledge of the gaming industry to propel gaming entertainment throughout the region and to cultivate meaningful partnerships with our customers.”
Mr. Armstrong will continue to be based in London.