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UK – IMG Arena extends EuroLeague Baskerball partnership

By - 30 March 2022

IMG ARENA, a leading sports content and technology business, has extended its longstanding partnership with Euroleague Basketball for live streaming rights for the sports betting industry, marking a decade of collaboration between both companies.

The deal also sees IMG ARENA extend its relationship with Euroleague Basketball to capture live game data in stadia from over 500 matches a season from the Turkish Airlines EuroLeague and 7DAYS EuroCup. IMG ARENA will distribute FastPath Data to hundreds of licensed sportsbook operators around the world in under a second.

The partnership extension builds on Euroleague Basketball’s exponential growth on all audience verticals during the last three seasons, with a remarkable 75 per cent growth in TV viewership, over 20 per cent in social media followers and over 25% in on-line viewership.

Roser Queralto, Chief Business Officer of Euroleague Basketball, said: “IMG ARENA is an undisputed leader in the creation, productization and distribution of sports content, and we are delighted not only to renew but bring our collaboration one step further. This is a significant commercial partnership that helps grow the game with thrilling content reaching new audiences and driving fan engagement around the world.”

Freddie Longe, EVP and Managing Director of IMG ARENA, said: “We are delighted to extend our long-standing partnership with Euroleague Basketball, one of the world’s leading basketball leagues. With its global footprint and loyal fan-base, Euroleague Basketball is an essential part of the sports betting eco-system. Our renewed partnership demonstrates the commercial confidence on both sides and establishes a renewed platform for even greater success and innovation.”

Headquartered in London, IMG ARENA is a sports content and technology hub serving the sports, sports betting and sports media eco-systems. IMG ARENA delivers live streaming and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products and front-end solutions including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, European Tour, PGA Tour, MLS and the FA.

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