Interactive

UK – Incentive Games and Virgin Bet praise success of customer acquisition title

Virgin Bet has praised its bespoke customer acquisition game, Virgin Bet Fives, as an instant hit. The title, created in collaboration with Incentive Games, sees users build a five-man football team over the course of a week, and win real cash when their players score goals.

Virgin Bet has reported that the game has proved immediately popular with customers ‘scoring considerable uptake on launch in November, and impressive week-on-week retention rates’.

John Gordon, CEO of Incentive Games, said: “Not only does this game look great, but there’s substance to go with the style – the analytics really back it up. We look forward to a long-lasting relationship with a forward-thinking brand that we had a lot of fun working with.”

Ric Leask, Marketing Director at Virgin Bet, added: “We are pleased to have launched the Virgin Bet Fives, in collaboration with Incentive Games, and feel that this unique free to play game further extends the great offering we have at Virgin Bet. Early indications show that the game resonates well and that our customers love the game.”