Interactive
UK – Incentive Games completes integration with SBTech
By Phil - 29 July 2019
Incentive Games have completed their integration with leading sports betting and gaming technology provider SBTech further expanding their global reach.
The partnership sees SBTech’s own extensive, ever-growing operator network gaining far smoother and simpler access to a library of the industries most innovative customer acquisition and retention tools.
Incentive Games recently announced the addition of internationally renowned Gamification Expert and Author of “Actionable Gamification”, Yu-kai Chou to their Advisory team. The company has long followed Yu-kai’s work and plans to apply his considerable expertise, including his pioneering Octalysis framework, to their products.
Already rolled-out across Africa and releasing soon in the UK, Incentive Games’ Sports Tool for Acquisition and Retention or STAR Platform assists operators in driving traffic through the gamification of real-life sports and betting events that people are passionate about. They then upsell highly customised versions of their clients’ high-value products and services based on the user’s in-game choices and behaviour.
Incentive Games will be providing it’s products to both Premier Punt and 21Bet in the UK, both brands are on the SB Tech platform.
The new deal marks yet another leap in Incentive Games progress in rolling out their products with operators around the globe further solidifying their status as a leading name in the free-to-play games business.
John Gordon, CEO of Incentive Games, said: “We are delighted to announce this partnership and eagerly look forward to working closely with SBTech’s vast network of operators and associates in the future as we endeavour to revolutionise how the industry acquires, retains and monetises customers. This integration means we can supply our games to all of the SBTech brands within a matter of days, perfect timing with the new football season around the corner and NFL soon afterwards.”
