Interactive
UK – Inspired to supply over 100 games to Playtech Games Marketplace
By Phil - 3 March 2021
Inspired Entertainment has partnered with Playtech to integrate more than 100 of its best-known online and mobile game titles into the Playtech Games Marketplace.
Bolstering Inspired’s games distribution network, this partnership will enable Inspired to make its key games available to Playtech’s growing list of licensed operator customers via the Playtech Open Platform. Offering seamless configuration, the Playtech Games Marketplace will provide licensees with access to Inspired’s premium content on one unified platform. It also offers operators a breadth of valuable insights and actionable intelligence to create the optimal player experience.
Serving content for an array of player tastes and preferences, the integration includes a diverse range of Inspired’s premium online and mobile games. Under the agreement, the collection of games includes more than 100 of its highly popular, legacy titles as well as its most recent high-performing games, such as: Reel King Megaways, Centurion Megaways, Gold Cash Free Spins, Bonus Island and Vegas Cash Spins, among others.
Claire Osborne, VP of Interactive at Inspired, said: “Playtech is a leading technology company in the gaming industry. It offers Inspired an exciting opportunity to increase our distribution network and brand exposure among a very valuable audience, across new and existing strategic markets. With plans to deliver more of our top titles throughout this year and beyond, we look forward to building a long and prosperous relationship with Playtech.”
Andrew Muir, Commercial Manager at Playtech, said: “Inspired’s growing portfolio of innovative online and mobile games content will undoubtedly strengthen our games offering. We have a growing list of customers across numerous markets whose content requirements differ significantly, from varying themes and graphics to mechanics and general gameplay. Inspired’s content covers multiple bases that will boost our customers’ games rosters across all our regulated markets. We’re thrilled to be adding Inspired to our flourishing list of distinguished content partners.”
