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UK – iSoftBet rolls out pioneering platform-wide ‘In-Game’ gamification

By - 3 April 2019

iSoftBet has released In-Game, a pioneering series of advanced cross-platform, real-time gamification tools available across more than 3,000 games on its industry-leading Gaming Aggregation Platform (GAP).

The new advanced marketing tools allow operators to activate a series of easy-to-use gamification features that significantly enhance player experience. This includes tournaments, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only all iSoftBet games, but also more than 3,000 slot and table game titles provided by its game partners on the GAP platform such as recently added Red Tiger.

Headlining the In-game tool is the inclusion of real-time leader boards, allowing players to track their progress against others while still playing their favourite game, all in real-time, and available across a multitude of devices. The In-game tool will also support casino operators in creating engaging contests for their players with the forthcoming feature, Jackpot overlay.

These tools are among the most advanced and user-friendly in the industry and will enable operators to significantly increase player engagement and retention levels and boost loyalty rates.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “Enhancing our GAP offering with the unique gamification tools of In-game opens up even more marketing and retention potential for GAP integrated operators, and adds further compelling layers of engagement and excitement to the player experience. In-game is a significant milestone in cross-platform gamification and has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features. We believe In-Game will have a huge impact on the industry, giving players a truly personalised experience, which will significantly boost deposits, session times and operator revenues.”

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