Interactive

UK – IWG signs eInstant contract with LEIA

By Phil - 15 November 2021

Instant Win Gaming (IWG), a leading supplier of digital eInstant games to WLA/NASPL-member lotteries, has been selected by the Lotteries Entertainment Innovation Alliance (LEIA) to supply eInstants, also known as instant win games, to the joint venture’s five members; Danske Lotteri Spil, Française des Jeux (FDJ), Norsk Tipping, Svenska Spel and Veikkaus.

Following a competitive tender process, the company has signed a two-year contract to innovate games for LEIA’s members. This new partnership will provide each of the five LEIA lotteries with access to IWG’s InstantGames which includes both in-house developed studio games, as well as bespoke content featuring themes and mechanics tailored to each lottery’s local brand.

IWG’s track-record of producing games that successfully capture a lottery’s individual brand character, and having showcased the effectiveness of such games across its many lottery markets, was a significant factor behind the LEIA’s decision to select the digital eInstant games supplier.

As a result of this latest contract win, IWG now delivers its content to 25 WLA/NASPL-member lotteries across the globe, reaffirming its status as the leading supplier of digital games to the iLottery market. 

Rhydian Fisher, IWG CEO, said: “It’s not every day you have the opportunity to partner with five of the best lotteries in the world in one fell swoop, and we cannot be more excited to begin our partnership with the LEIA. Our proven track record of developing localized and bespoke games for lotteries means we are best placed to meet the expectations of each LEIA member. We know through first-hand experience that these types of games are very powerful and are among the top performing titles in the world.”