XB Net has unveiled a new partnership with UK independent operator, JenningsBet.
The agreement details how the operator has secured the rights for XB Net’s range of live pictures, data and betting services across a network of over 50 North American tracks, allowing JenningsBet to populate its daily timetable with betting markets to drive engagement and diversify revenue streams.
JenningsBet has around 100 shops across Britain whose independent sportsbook is powered by FSB Technology’s platform which combines algorithmic pricing models with features and tools for online, mobile and retail channels.
Julian Knight, Managing Director at JenningsBet, said: “We’re thrilled to have acquired these key distribution rights from XB Net, whose one-stop shop for US betting services has opened our customers’ eyes to the excitement and availability of stateside racing, generating incremental revenues during a challenging economic period.
“Considering our UK focus, North American racing’s schedule fits seamlessly into the recreational time of many of our clients, Consequently, it’s been no surprise to see a significant uptick in activity and engagement.”
Simon Fraser, Senior Vice President of International at XB Net, added: “As one of the most revered names in UK betting, it’s a real fillip to be joining forces with JenningsBet for our comprehensive package of pictures, data and content rights.
“North American racing has been one of very few top-class sports which has been able to sustain a quality timetable for rapid-cycling betting content that can be used to fill the void across any slot or time zone.
“The audience that was drawn to North American racing during the lockdowns has largely been retained which is great to see, thanks to increased streaming capacity and improved visibility via Sky Sports’ mainstream nightly coverage.”