Interactive

UK – Kiron launches horse and dog racing portfolio with Unibet

Kiron has launched its racing products with Unibet. Kiron’s horses and dogs content has gone live under the sportsbook’s main racing page via the company’s partnership with ATR, utilising the ATR platform as part of the online deal to provide Unibet’s customers with rapid-play betting experiences on a variety of virtual events.

The partnership with Unibet, a flagship brand in Kindred’s portfolio, extends Kiron’s reach in core European markets and strengthens its presence among top tier operators.

Steven Spartinos, co-CEO of Kiron, commented: “Through this partnership we have not only added another major brand to our client base but also assumed a prominent position on its platform under the racing tab, giving testament to the developing status of virtual content among the wider sportsbook offering.

“We are pleased to provide Unibet with a range of virtual horse and dog racing events that will boost customer engagement through this crucial time, offering fast-paced, life-like betting experiences available around the clock.”

Ben Colley, Head of Global Racing at Kindred Group, added: “Kiron’s horse and dog racing content is already proving to be a big success both with our existing customers and also in attracting new audiences to our platform.

“The speed at which we have been able to integrate its games has allowed us to quickly meet the fast-growing demand for virtual content and significantly enhance the range of products we offer.”