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UK – Ladbrokes forges Virtuals deal with SIS

By - 30 June 2016

SIS has signed a deal to deliver their portfolio of on-demand racing games to Ladbrokes – a move which will significantly increase the reach of the innovative SIS Infinite Games product. Ladbrokes customers will now have access to six times more betting opportunities compared to traditional scheduled virtuals, thanks to the SIS Infinite Games on-demand capability.

The deal comprises SIS’ full second generation gaming offering, including horse racing, greyhounds, cycling, motor racing and motorbikes. Marc Thomas, Head of Product for SIS, said: “SIS Infinite Gaming is forging a new role for virtuals in the online market, providing a perfect cross-sell product between casino and sportsbook. We’re excited to be working closely with Ladbrokes, delivering to their customers another reason to stay on their site throughout a busy summer of sport.

“The engaging user experience that SIS Infinite Games provides is proving a real hit with players and we’re pleased to now reach an even wider audience, together with Ladbrokes.”

The second generation of SIS Infinite Games, which launched in April, allows players to choose from three camera views, including a TV broadcast angle, an overhead drone view, and a ‘ride on’ view – a first for virtuals – which puts them right at the heart of the action with their chosen rider or driver in motorcycling and motor racing games.

SIS has also added a full screen option, making it easier for players to view and enjoy the on-demand racing games more clearly.

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