Interactive

UK – Ladbrokes goes mobile with Inspired

By Phil - 12 October 2016

Inspired has signed a deal with Ladbrokes whereby the operator will deploy Inspired’s premium mobile content to customers via Inspired’s Virgo RGS.

Ladbrokes will deploy Inspired’s leading mobile content to customers using its unique Virgo RGS technology. Following the deal, best of breed mobile slots games, including Rise of Anubis, The Guardians, and Centurion, will be available to customers.

Ladbrokes will also deploy Inspired’s market-leading Virtuals on Demand products, including Rush Football Live, which is the first of Inspired’s premium Virtual Sports on Demand products to be released to operators.

Inspired’s Virgo RGS is licensed and hosted in Gibraltar and already supplies leading HTML5 content to suppliers including Paddy Power, Gala Coral, Bet 365 and William Hill.

Lucy Buckley, MD Mobile, Inspired, commented: “Inspired is excited to announce that Ladbrokes will be expanding its product offering to include premium interactive content from Inspired. Games from our BAFTA award winning studios are created with Inspired’s Entertainment with an Edge mantra in mind, and we’re confident that there will be content to suit every Ladbrokes customer. The Virgo RGS has been built with ease of integration in mind, and I have no doubt that the benefits of this system will be evident from the go live.”

Richard Poole, Head of Product & Commercial, Ladbrokes, added: “Ladbrokes has a longstanding relationship with Inspired in the Virtual Sports market and we’re delighted to be expanding this further by adding Inspired’s innovative HTLM5 games to our product portfolio. Inspired’s RGS offers an efficient deployment solution, so this fits with our strategy to offer customers a wide variety of best in class games on a regular basis. I look forward to providing our customers with the very best gaming experience with this exciting new content.”