Interactive
UK – Ladbrokes launches Inspired Virtuals on mobile
By Phil - 29 June 2015
Inspired has announced that Ladbrokes has deployed its Virtual Sports on mobile.
Ladbrokes is a leading British bookmaker and Online gaming operator. Ladbrokes launched Inspired’s Virtual Sports across its 2,500 UK retail outlets in 2005, and then Online in 2007. By launching Inspired’s Virtuals on mobile, Ladbrokes is now offering Inspired’s Virtual Sports across all channels, embracing the industry shift and player demand to access content across all platforms.
Ladbrokes Virtuals revenues have doubled since launching Inspired’s Virtual Horses and Virtual Greyhounds on mobile at the beginning of May this year.
Andy Bagguley, Digital MD, Ladbrokes, said: “I am pleased with the great customer response, it was important to add the Inspired Virtual content to our leading mobile platform, in preparation for our single digital desktop, tablet and mobile experience in July.”
Steve Rogers, SVP Virtual Sports, Inspired, added: “By launching our Virtual Sports on mobile, Ladbrokes players can now access their favourite games 24/7 on whatever medium suits them and be guaranteed a consistent high quality, premium experience on each channel.
“We are proud to be leading the gaming sector by creating unique multi-platform Virtual Sports entertainment experiences. Over the last 12 months we have seen a huge rise in the number of players choosing to play by mobile. This is driving significant incremental revenues for our customers.”
Inspired provides 11 sports and four numbers games to land-based, online and mobile operators across 50,000 venues and over 300 web and mobile sites, across 35 countries.
