UK – Ladbrokes to offer Playtech’s live games across all platformsBy Phil - 31 March 2014
Playtech has now launched its Live Games with Ladbrokes, allowing the betting group to distribute all of Playtech’s Live Games, across all platforms including desktop and mobile.
The mobile platform will feature both HTML5 and native versions for iOS and Android devices, providing Ladbrokes with the most comprehensive solution available today. Developed with industry leading broadcasting technology, all of Playtech’s Live Games are created with the highest video quality. In doing so, players enjoy an identical quality to that provided on desktop devices, offering players a live gaming experience which is second to none.
Featuring the largest private area Playtech has created to date, Ladbrokes will provide their players with an exclusively branded Live area. Taking Live Games to the next level, players will also be able to join live game tables via the lobby stream with just one click. The fully dedicated area appeals to high rollers and novice players alike and offers Ladbrokes the opportunity to leverage their presence and positioning with branded and customised content to deliver an improved player experience.
The new Multi-Game interface launched is designed to maximise player value which will allow Ladbrokes’ players to play any three games simultaneously via a single window where the games or game tables can be easily swapped using a user friendly interface. The mobile native version also contains a unique lobby stream where players can tap any table to join.
Aviv Nankin, Playtech’s Head of Live Games, said: “We are very excited to launch our Live offering with Ladbrokes. With its branded clickable private area live stream and full support for all mobile devices, I am certain Ladbrokes will see the positive results of this launch in no time. Our product definitely represents the next generation of Live games and we are excited to launch this new advanced Live Casino solution with one of the leading brands in our industry.”