UK – Ladbrokes signs up BGT Software for Self Service Betting TerminalsBy Phil - 5 September 2013
Ladbrokes has selected BGT as their software provider to power the rollout of over 1,500 self-service betting terminals across UK shops. Ladbrokes see SSBTs as an important part of the retail experience and with this order will become the leading SSBT operator in the UK.
John Pettit, Commercial Director at Ladbrokes, commented: “SSBTs are part of our wider strategy to evolve the retail offer by giving customers access to more markets and betting opportunities, such as betting in play. Together with our investment in Sky and free wifi they bring more of the digital experience to retail. We chose BGT because they are the market leader and will offer our customers the best experience.”
William Weir, Chief Commercial Officer at BGT, commented: “We are delighted to be working with Ladbrokes in the UK and for them to become our largest UK customer. We have been working in the UK for 6 years and it is a landmark for BGT to now be working with all the leading brands in the UK High Street.”