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Uk – Ladbrokes takes the first steps towards paperless betting on the high street

By - 3 April 2018

In a UK industry first, Ladbrokes takes the first steps towards paperless betting on the high street with the launch of its betslip generator, which was developed as an extension of the bookmaker’s Football Buddy feature, available on the Grid App.

Customers use Football Buddy to assist in building accumulator bets by helping to find teams to bet on. With the introduction of the new betslip generator, once customers have picked their teams, users click ‘find bets’ to produce the betslip. Customers then enter the stake, view potential returns and generate a barcode. By generating a barcode, users will receive a named coupon containing all of the information relevant to their bet and then the barcode is scanned at the counter and the bet is placed.

A receipt is generated at the counter that can be scanned in the Grid app allowing customers to track and cash out their bet if available. There’s no need to fill out a paper coupon and the new functionality provides greater choice, ease and convenience for both the customer and colleague.

Darren Calvia, Head of Omnichannel Product for Ladbrokes Coral, said: “We’re constantly looking at new ways of simplifying and improving our shop customers’ betting experience. The new betslip generator is the next step in the digital future proofing of the Ladbrokes retail estate and it supports our business vision to move from analogue to digital experience in shops.”

The betslip generator will be launched initially for football markets and will assist shop customers in building their bets on their own devices.

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