Interactive
UK – LeoVegas registers with GAMSTOP and relaunches sports book
By Phil - 30 May 2018
LeoVegas is taking proactive measures to raise the bar for responsible gaming by registering with GAMSTOP, a central system in the British market that has been created to enable customers to restrict their gambling with all online gambling companies licensed in UK.
LeoVegas has also integrated all of the Group’s brands with LeoSafePlay, giving it control of the total customer base in responsible gaming.
“In addition to LeoSafePlay, which is our overarching platform for responsible gaming, we are now taking yet another step to enhance player protection,” said Gustaf Hagman, CEO of LeoVegas. “Adding GAMSTOP shows our high ambitions in responsible gaming.”
Ever since LeoVegas’ start, responsible gaming has been an important principle in the company’s operations. This includes the importance of training employees on how to identify, talk with and help customers who exhibit or show tendencies for unsound gaming. This is done with technological support from algorithms and machine learning.
LeoVegas conducts training in responsible gambling for its employees on a continuous basis and has a dedicated team that works exclusively with these issues. In support of this, several tools are offered, such as session limit, wagering limit and pause account functions as well as a process for customers who want to close their accounts and seek support via online.
The functions offered by LeoSafePlay are now being further enhanced through integration with GAMSTOP. GAMSTOP is operated by a not-for-profit organization called The National Online Self-Exclusion Scheme Limited. Customers who register with GAMSTOP will excluded from gambling with online gambling companies licensed in Great Britain.
LeoVegas has also just launched its sportsbook 2.0 and a new design for Leovegas.com. It strengthens LeoVegas mobile position and increases the competitiveness within sports betting.
“Our new design has been created to give our customers a better overview of all games in all product verticals,” said Mr. Hagman. “The design features a simplified and more intuitive experience, which is especially important in sport, where relevance and simplicity are key factors. On top of this we are launching a number of updates and expanding ownership of the sportsbook. Together this builds further on creating a world class gaming experience and is in line with our passion “Leading the way into the mobile future”. This will give us the right conditions ahead of the World Cup, but it also represents a long-term springboard towards building the world’s best mobile sportsbook”.
LeoVegas now has ownership of several sites that the sportsbook supplier Kambi previously had control over. This means that LeoVegas now has full control over what is presented and thus can push relevant content. For example, this will result in a more uniform experience with improved navigation on mobile devices, giving users the opportunity to customize the game view. It will also be more intuitive to find streaming and statistics in connection with ongoing matches.
A “Quick deposits” function is being launched, which provides deposit support directly in the bet slip where customers place their bets. The improvements will create greater conditions to retain customers who are expected to start playing during the FIFA World Cup.
