Interactive

UK – Lindar Media launches Income Access affiliate program

By Phil - 10 April 2018

Lindar Media, the UK-based operator of white-label online bingo and casino brands, has launched an affiliate program with Income Access, Paysafe’s marketing technology and services provider. Through the Income Access affiliate software, affiliates will be able to promote each of the Lindar’s managed brands, specializing in the bingo and casino verticals.

Founded in 2014 and licenced by the U.K. Gambling Commission, Lindar Media operates multiple brands, including the recently-renovated Circus Bingo as well as Oink Bingo, Wild Spins and Pixie Bingo, all of which are powered by the 888 platform. The company also operates the Nektan-powered Rich Ride online casino.

To celebrate the Circus Bingo relaunch, players who deposit £10 will receive £100 worth of bingo tickets and 10 free spins. Additional promotions can be found on the respective brand websites.

In addition to its various gaming brands, Lindar also manages onlinebingo.co.uk, the country’s only dedicated bingo portal offering cashback to players. Furthermore, the company is planning the upcoming release of Mr.Q, its new proprietary online bingo software.

Powered by the Income Access platform, which has won eGR’s Affiliate Software B2B award four times since 2013, the Lindar affiliate program currently offers a 25 per cent to 50 per cent tiered-revenue share structure. The structure is based on the number of new depositing players acquired across all managed brands.

Dedicated to working with every partner to offer fair and suitable commission deals, Lindar is presently expanding its offerings to include a wider variety of revenue share and CPA deals.

Members of the Lindar program will be able to take advantage of a custom-built Business Insights tool, which can automate marketing messages tailored to user behavior. Furthermore, through Lindar’s Business Intelligence platform, affiliates can better understand their traffic and how it can be optimized. All of Lindar’s marketing tools and landing pages, customizable upon request, have been optimized in HTML5, allowing for easy cross-device promotion.

Savvas Fellas, Managing Director at Lindar Media, said, “We chose to partner with Income Access as it offers us a level of agility that satisfies our own objectives as a publisher site, particularly with the tracking of dynamic sub IDs. There is also an excellent integration with BannerFlow.com, which allows us to create both HTML5 and GIF banners. The account management service is also second to none.”

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said, “We’re excited to begin our partnership with Lindar Media and look forward to playing a role in the growth of their brands. Their innovative approach to the online bingo and casino verticals will make them a dynamic partner for affiliates to work with.”