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UK – Lottoland launches online sportsbook for the UK

By - 10 June 2021

Online lotto betting operator Lottoland has announced it has expanded its UK portfolio with Sportsbook in time for the Euros. The UK is the latest market that Lottoland has successfully launched its Sportsbook product into.

Lottoland continues to grow its product portfolio in the UK, having launched Bingo late last year. Customers can now enjoy a truly unified experience across it’s multi product platform which includes Lotto betting, Instant Win Games, Scratchcards, Casino, Bingo and now Sportsbook.

Altenar will be providing the fully managed sports betting platform for Lottoland –providing UK customers with a competitive sports product and pricing across all major sporting events across the globe. Altenar are also Lottoland’s sportsbook partner in the ten other territories.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland’s UK players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports. Continuing to partner with Altenar means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very pleased to see the finished product live on our site ahead of the Euros.”

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