Interactive
UK – Lottoland launches WorldMillions the world’s first global lottery
By Phil - 5 April 2017
Lottoland has announced the launch of the world’s first global lottery, and its first independently developed lottery product, World Millions.
This is Lottoland’s first independent product and comes after calls by the UK Gambling Commission for more innovation within the industry.
WorldMillions will offer the largest guaranteed prize in the world, and will often represent the largest jackpot in the world on a weekly basis. The new product will be available exclusively through Lottoland and will take place every Thursday and Sunday – with the Sunday draw offering a guaranteed prize of £100m (the Thursday jackpot is fixed at £50m).
The new product demonstrates Lottoland’s commitment to innovate within the lottery market and create new products. Players no longer need to wait for jackpots to build-up through multiple rollovers – WorldMillions will instantly become the largest guaranteed jackpot worldwide.
The odds of winning the jackpot are much better than other major lotteries, such as EuroMillions, MegaMillions or PowerBall. To take part, customers have to choose an eight-digit number between 00,000,000 and 99,999,999. This makes the product much more transparent and simpler than other large lotteries around the world.
As each number is sold just once, the winner will always receive the full jackpot amount. So there’ll be no need to share with other winners, as is often the case with other lotteries. Customers can also choose to reserve their favourite numbers for themselves with respect to future WorldMillions draws by subscribing for such number.
Tickets are available for £10 on the Sunday (and £5 on the Thursday), while customers can also opt to purchase 1/10 shares from just 50 pence. By purchasing a 1/10 share of numerous lines, customers can increase their chances of winning by being able to bet on more lines for their budget – this is yet another feature that is also usually not available to lottery players.
WorldMillions is backed by Lottoland’s unique insurance model, protecting the business against large pay-outs and giving customers access to the largest lottery jackpots in the world. To-date, Lottoland players have won over £400m. The largest individual lottery prize paid out in 2016 was £19 million.
Regarding the launch of WorldMillions, Lottoland CEO, Nigel Birrell, said, “We’re delighted to be able to announce the launch of our first bespoke and exclusive lottery betting product, World Millions at the time the Gambling Commission is calling for innovation within the industry.
“Innovation is what drives everything we do at Lottoland. We are not afraid of experimenting however we never lose sight of what our customers want. WorldMillions will be the first of several major innovations that will be introduced in 2017 and that will see us further establish our business as a truly world leading operator in the lottery sector.”
