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SPORTS BETTING

UK – Low6 and WhoScored.com partner up on next level fantasy sports game

By - 9 January 2024

Low6, the leading gamification innovator, has announced a partnership with WhoScored,com, a leading football statistics website and Oddschecker Global Media brand, to supercharge UltimateFan in the UK as the leading free-2-play fantasy football game.

WhoScored.com will leverage supplier Low6’s innovative game mechanic as an engaging way to add value to its existing user base, while delivering an additional commercial opportunity through the games’ in-app purchases.

The Low6-powered UltimateFan app revolutionises the standard fantasy game by combining digital player cards, collectibles and pack openings with fantasy points scoring. Users open digital football player and team cards to create line-ups, compete in weekly contests throughout the season and have a chance to win an array of prizes including signed merchandise and gift cards.

There are also a number of mini-games within the app to benefit daily active usership, while WhoScored.com will also provide its users with deeper content by integrating UltimateFan stats into its varied product offering.

Stuart Simms, CEO of Oddschecker Global Media, said: “We are thrilled to embark on this partnership with Low6 and integrate UltimateFan into our offering. WhoScored.com has always been committed to delivering engaging content to our dedicated user base and UltimateFan adds yet another string to our bow.

“By joining forces with Low6, we see a tremendous opportunity to further elevate the football fan experience. We believe this collaboration will not only enhance user engagement but also open up new avenues for revenue generation through in-app purchases. We look forward to adding UltimateFan to WhoScored’s portfolio and offering an immersive experience to football enthusiasts globally.”

Jamie Mitchell, CEO of Low6, said: “We are excited to partner with WhoScored.com who have built a mass following amongst sports fans and are the perfect fit to engage with our game.

“Brands are seeing the benefit of Low6 free-2-play games to not just acquire and retain users but also to open up a new revenue stream through in-app purchases”.

UltimateFan has already proved to be a huge hit for Low6 with approximately half a million installs worldwide. The white label game has been leveraged by the likes of Flutter’s Sportsbet, Rivalry and Superbet, as well as the NFL’s Los Angeles Chargers and Cincinnati Bengals.

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