Interactive
UK – Mecca Bingo becomes official bingo partner of Loose Women
By Phil - 5 April 2023
Mecca Bingo has announced a new contract with ITV to become the official bingo partner of the hugely popular, award-winning panel show, Loose Women.
The agreement sees the launch of an exclusive Loose Women themed bingo game room, available only at www.meccabingo.com.
The online 50 ball bingo room will see players match Loose Women topics to win cash prizes. It also offers a range of features including ‘Bingo Bestie’ which will pair players up to double their chances of winning and ‘Everyone Wins’, where the jackpot will be split between all the players.
Players will also be able to take a spin on the ‘Loose Women free Winner Spinner’ for the chance to win free bingo or a cash prize.
The sponsorship coincides with a recent refresh of Mecca’s TV advertising campaign. Building on previous campaigns, the ads shows bingo fans enjoying playing online at meccabingo.com in a variety of locations, reinforcing the message that bingo can be enjoyed anywhere – even in front of the TV, while watching Loose Women!
Karina Adrian, head of strategic marketing, Mecca Bingo, commented on the partnership: “We all love to keep up with the latest trends and topics, and just like Loose Women, our customers are authentic, open and love having fun, so a partnership with ITV’s longest running panel TV show feels like a natural fit.
“As part of the partnership we’re delighted to introduce a host of new and exclusive features and with the ‘Loose Women free Winner Spinner’ everyone’s a guaranteed winner.”
Steve Watling, Head of Games and Gaming, ITV Studios, commented “We are excited to be working with Rank on bringing the iconic Loose Women brand to Mecca Bingo players. The synergy, relevant lifestyle topics and chat come alive in the new games. We look forward to developing the partnership further with fun new initiatives for Mecca.”
