UK – Net Ent signs machine deal with William HillBy Phil - 27 June 2014
Net Entertainment has signed its very first gaming machine deal with UK bookmaker William Hill.
This agreement complements the existing online partnership with William Hill and Net Entertainment games will soon be available in William Hill’s licensed betting offices (LBOs). William Hill has over 2,300 LBOs across the UK, which makes them one of the biggest retail players in UK.
Björn Krantz, Chief of GMO and MD at Net Entertainment Malta, said: “This is a big step and a milestone for Net Entertainment. Net Entertainment is one of Europe’s largest suppliers of online casino games and we are very excited to have been given the trust, and confidence to extend our delivery commitment to William Hill now also covering the retail part of their business. The deal will allow Net Entertainment to maximise its distribution reach through William Hill’s major channels which includes retail, online and mobile.”