SPORTS BETTING

UK – Norwich City names DraftKings as official fantasy sports partner

By William - 15 February 2022

Norwich City Football Club has announced DraftKings as the official fantasy sports partner of the club for the remainder of the 2021/22 Premier League season.

The partnership includes regular content and recognition of DraftKings throughout the Norwich City stadium, club website, and social media.

Jeffrey Haas, senior vice president of international strategy at DraftKings, said: “We are excited to work with the entire Norwich City team to bring our industry leading daily fantasy sports experience to their supporters.

“Through our platform, sports fans can not only draft lineups for the remainder of the season, but can also participate in daily contests, giving them more ways to show their pride and support for Norwich City and their players. We’re proud to work with a great club like Norwich City and look forward to our collaborative work to come.”

“We’re excited to add DraftKings to our fantastic roster of partners this season,” added Sam Jeffery, commercial director at Norwich City. “DraftKings is a huge brand in the States and we’re delighted the business has selected Norwich City to help support their growth in the UK.

“As a club that concentrates on innovating the fan experience we’ll be working very closely with DraftKings to learn from their successes and look forward to the content we’ll be collaborating on to enhance the fans’ viewing enjoyment.”