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UK – Novomatic prepares for an inspiring ICE Totally Gaming

By - 22 December 2022

The year 2023 marks NOVOMATIC’s return to ICE as the traditional first event of the year that has
all the key suppliers to the industry gather in London to personally meet customers, partners and
industry peers. In the meantime, the R&D departments are putting the finishing touches on a portfolio
of products that are all set to inspire.

Never has an ICE Totally Gaming show been so eagerly anticipated as the upcoming 2023 edition of this major gaming event, which will take place from February 7-9 under the motto “Stronger together” at ExCeL London.

NOVOMATIC will maintain its position as the biggest exhibitor to present a vast array of modern
gaming solutions comprising systems, hardware and content for the diverse segments and markets
of the international gaming industry. Visitors to the NOVOMATIC stand in the south hall can look
forward to an inspiring display of news as well as to the traditional Austrian hospitality on an all-new
exhibition stand.

The NOVOMATIC technology portfolio for 2023 and beyond will serve every operator demand – from
land-based casino and AWP products & systems including biometric technologies for modern access
solutions, to secure cash handling solutions on to sports betting products and online gaming solutions
for markets that are burgeoning in many regions worldwide. Casino highlights will be presented in
terms of both exciting new cabinets and content, with new hardware, mixes and fresh Progressives
premiering at ICE. In the various dedicated areas of the exhibition stand, experts from the
NOVOMATIC HQ and its subsidiaries as well as technology partners will be on site: NOVOMATIC
Gaming UK, NOVOMATIC Netherlands and NOVOMATIC Gaming Spain will have their dedicated
show display of market-specific products and so will Ainsworth, Apex, Fazi, Greentube, NBS,
NOVOCash and many more.

Thomas Schmalzer, Vice President Global Sales NOVOMATIC AG said: “Our teams have always
looked forward to ICE, but this year we can hardly wait to present the results of our recent months’
intense development efforts. There will be some surprises for sure: exciting news in the cabinets
segment and enhancements for our most successful product lines, all of which will provide fresh and
exciting entertainment for players resulting in premium performance and a fast ROI for gaming

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