SPORTS BETTING
UK – OpenBet reports 22 per cent rise in betting activity on Cheltenham’s Gold Cup Race
By Phil - 21 March 2023
OpenBet, a leading platform, content and service provider to the global sports betting industry, saw exponential activity across its market-leading sportsbook platform during Cheltenham Festival 2023, processing just over half a billion transactions during the prestigious four-day national hunt racing meeting.
This year’s event was packed with memorable moments, including Paul Townend and seven-year-old Galopin Des Champs winning the Gold Cup. Interest in the race was high amongst bettors, with OpenBet experiencing a 22% rise in activity compared to last year’s event. Elsewhere, Rachael Blackmore secured a fairytale ending for the popular Honeysuckle, who was victorious in the Close Brothers Mares’ Hurdle ahead of the horse’s retirement.
Key highlights across OpenBet’s customers included more than 65 million bets processed and an average stakes of £7.84 for singles in all Win & Each Way markets during the festival. A handful of lucky punters scooped six-figure payouts backing Galopin Des Champs in the Gold Cup race on Day 4
OpenBet’s customers, including major brands across Flutter Entertainment and Entain, were once again able to combine increased demand with seamless betting experiences for their racing fans. Underpinned by OpenBet’s powerful platform technology, customers enjoyed exceptional performance and 100% uptime across all events.
Jordan Levin, CEO at OpenBet, said: “I am thrilled with the success that our OpenBet teams and customers achieved during the iconic Cheltenham Festival. The world’s leading sports betting brands rely on our people and technology for exceptional entertainment experiences at the biggest events in the sporting calendar. The 2023 meeting demonstrated the tremendous partnership between our valued customers and OpenBet’s tech and operations, supporting the highest peak bets levels across most of our operator base, which is why so many of our customer relationships span decades.
“We’re deep into the final stages of testing and preparation for the Grand National on April 15th and look forward to delivering another seamless experience for our customers and their racing fans.”
