UK – OpenBet sees over 25m bets placed during Cheltenham FestivalBy Phil - 17 March 2015
OpenBet, the world’s leading software provider to the sports betting industry, handled more than 25,000,000 total sports bets during the 2015 Cheltenham Festival.
The sum contributed towards 146,000,000 account transactions over the four-day period.
The 2015 Festival saw an increase in the percentage of bets that were placed on mobile devices, with an average of 63 per cent of bets being placed via the channel. Meanwhile, the number of sports bets per minute going through the platform peaked at 20,000, an increase of 40 per cent on last year’s peak.
The prestigious horseracing fixture is OpenBet’s second busiest of the year, in terms of simultaneous transactions, after the Grand National.
“The Cheltenham Festival is a critical week in the calendar for OpenBet and our customers. We are incredibly proud of our performance and reliability throughout such a significant and demanding event. The fact that a global retail giant like Amazon averaged 3,840 orders per minute on Black Friday shows the sheer scale of our sports betting and account platform. The mobile statistics underline the ongoing shift in player behavior – and the benefits of our commitment to an omni-channel strategy in delivering technology that supports player needs and provides the performance OpenBet is known for,” said OpenBet CEO Jeremy Thompson-Hill.