Supplier News
UK – PIMS-SCA launches PrizePad Vault with Empire Casino
By Phil - 16 December 2013
Risk management company, PIMS-SCA, has launched its latest campaign with Empire Casino, Leicester Square, who will be using the PIMS-SCA PrizePad Vault game as part of a wider campaign to encourage customers to sign up for the new Empire Casino loyalty card.
The loyalty card allows members entry to exclusive promotional events plus offers on in-house food and drink. PIMS-SCA’s PrizePad prize promotion app, designed for iPad, has proven to be a great success in gathering customer data for CRM and retention purposes.
The campaign will see every customer that signs up for an Empire Casino loyalty card during the three month campaign, given one chance to Crack the Code on the PrizePad Vault game. If they correctly enter the six digit number that opens the Vault they will win the grand prize of £100,000. To make sure no one leaves empty handed there are also over 2,000 lower level prizes to be won each month including dinner for two at the Empire Casino’s Fulushou restaurant, free bets, free house drinks at the in-house bar as well as a range of other prizes.
Matt Butcher, Sales Director at PIMS-SCA said: “It’s great to able to work with Empire Casino once again on such a successful campaign. Promotions like these are very effective in gaining customer knowledge and help casinos understand their customer behaviour more.”
