MuchBetter, the iGaming payments company, will be available to all Pinnacle sports betting and eSports customers worldwide.
Pinnacle is one of the best-known betting operators in the world and, in using MuchBetter as a new payments option, the operator intends to reduce its transaction fees significantly, prevent fraud and provide the best deposit and withdrawal experience possible for its players.
Pinnacle has established its betting brand over a period of 20 years and is now one of the biggest names in the iGaming space. Pinnacle has also built a strong reputation in the high-growth eSports betting industry and, at ICE 2018, was seeking new ways to enhance its sports betting and eSports experience for its growing userbase. From a customer experience perspective, MuchBetter was chosen as a new payment option for the way it has successfully combined leading edge mobile technologies such as biometric and device authentications, yet simultaneously streamlined the deposit and withdrawal process for customers, without the need of passwords or security questions.
This balance between security and user experience was a key consideration for the operator, as was MuchBetter’s unique commercial model. Under MuchBetter’s Value Based Pricing model, operators are charged based on each player’s net balance over a month, thus ensuring that processing fees are substantially lower and relative to the true financial value of each player.
The anti-fraud features of the MuchBetter Gaming Wallet were also a primary consideration for Pinnacle. As MuchBetter creates a trusted environment between app, mobile number, device and user, this prevents common and historical issues such as account takeover scenarios and fraudulent activity such as bonus abuse, a perennial issue in iGaming. Furthermore, MuchBetter’s transparent use of data and open APIs will also help operators like Pinnacle to meet current and incoming data protection, KYC and AMLD regulations.
“Given the steady rise of transaction fees in recent years and squeezed margins, it’s rare to find a payment partner that is genuinely on your side,” said Pinnacle’s Head of Group Payments, Isabelle Delisle. “In MuchBetter, we are working with a trustworthy account team, and have tremendous faith in the extensive experience of the leadership team of course. We are confident that our players will love the MuchBetter App, which offers an intuitive experience for our customers to quickly and easily fund their Pinnacle accounts. On our side, we’re excited by the way that MuchBetter will help us proactively reduce transfer fees, while also cutting down on the most common and most damaging forms of iGaming fraud.”
“Pinnacle continues to be one of the most innovative sports betting operators on the market today, as evidenced in their approach to eSports. That’s why we take such pride in partnering with them today,” said Jens Bader, MuchBetter co-founder. “Pinnacle needed a solution that offered the functionality that mobile players have come to expect as standard from their mobile apps, and in MuchBetter they have a service that is simplicity itself. MuchBetter seamlessly integrates mobile into the iGaming experience, making payments as quick and easy as ordering an Uber or streaming a film on Netflix. There are no passwords, no security questions. Players can make their payments and withdraw their winnings with just their fingerprint and phone.