UK – Playtech BGT Sports extends deal with Racing PostBy Phil - 13 July 2018
Playtech BGT Sports has extended its exclusive agreement to host Racing Post content on its self-service betting terminals.
Displayed on the SSBT’s dual screen user interface, the content offers data for UK and Irish horseracing and greyhound racing, including in-demand information such as form, age, weight, jockey and trainer, as well as the Racing Post predictor.
In addition, the RP Bet Finder, which is a powerful bet filter tool allowing customers to quickly find the markets they wish to bet on, is incorporated to enhance the user experience.
International racing supplied by SiS and TRP and a committed roadmap of new innovative features will be rolled out in the coming weeks to maximise bet conversion, with key bet prompting and bet generating content for rapid bet placement.
John Pettit, Managing Director UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are delighted to have extended our partnership with Racing Post at a very important time.
“Racing business on our SSBTs has really accelerated in the past 12 months, with year on year growth up by over 100 per cent in 2018. A third of business is non-singles and a quarter of all bets placed on racing are mixed accumulators, racing bets mixed with sports bets.”
“Whether it’s UK, Irish or international horse racing, or greyhound racing, this exclusive deal is designed to offer high street customers engaging content and a first-class racing experience.”
Eugene Delaney, B2B Director, Racing Post, added: “It’s great to be working alongside Playtech BGT Sports and we couldn’t be happier to see our content on their SSBTs. Our products are designed to help customers form an opinion and remain engaged thanks to our range of insights, content, and tips. The new content is sure to prove as popular as ever.”