UK – Playtech integrates Rapid Fire Sports Service into IMS SystemBy Phil - 14 August 2014
Playtech is delighted to announce the integration of Metric Gaming’s Rapid Fire Sports service into the IMS back office system, enhancing the gaming offering for Tier 1 licensee, Coral.
Rapid Fire gives Coral the opportunity to significantly increase the range of betting options that can be offered to players, with an innovative and immediate in-play product offered on selected football matches. Players can place bets on the next event to occur, such as a throw in, free kick, goal kick or corner kick.
This integration, which allows operators to focus on identifying the very best opportunities to grow their business and benefit from the synergy with the Playtech system, showcases the flexibility of Playtech’s Open Platform.
Combining external components with the IMS’s industry-leading player management and marketing tools provides licensees with more opportunities to engage with players, such as the option to wrap external games with Playtech’s exclusive features including Game Specific and Free Spin bonuses.
In recent months various leading Playtech licensees have taken the opportunity to enhance their offering while retaining the IMS as their main back office system. The incorporation of external components and business support systems, including game servers and games, external wallets, campaign systems, and analytic systems, into the IMS – all combine with Playtech’s single player account, across all products.
Tony Khatskevich, Playtech’s VP Cross Products, said: “This integration of Rapid Fire with Coral underlines the outstanding flexibility of our Open Platform and the impact it can have on a licensee’s gaming offering. It significantly enhances the level of games licensees can make available to players and underlines the position of Playtech’s IMS as the industry-leading back office system.”