Interactive

UK – Playtech launches ‘multi-channel’ solution

Playtech has launched its ground-breaking ‘multi-channel’ solution, which is leading a revolution in the betting shop arena.

Multi-channel is already fully operational across the entire Coral betting shop estate in the UK, 1,800 shops. The aptly named Coral Connect programme is the first time online and retail systems have been totally unified, allowing players to use one account across all platforms, wherever and whenever they are playing.

Prospective customers can now open a multi-channel account in a betting shop and further utilise the same account to place bets online or on mobile. In the retail environment, the multi-channel account can be used to place bets over the counter (OTC), play casino games on Fixed Odds Betting Terminals (FOBTs) and deposit or withdraw funds.

The online-to-retail integration has allowed Playtech’s industry-leading IMS back office system to be synchronised with retail operations, giving operators a full customer view. An operator can now view a player’s activity in its entirety; whether they are playing online, on their mobile phone or in a betting in a shop.

The integration of the complete online and retail system extends Playtech’s multi-channel and multi-product vision, where players are able to use one account and enjoy a seamless user experience across all platforms and products. This creates numerous cross-sale opportunities for Playtech licensees, who can significantly increase a player’s gameplay, longevity and strengthen brand loyalty. A licensee can now promote shop players to utilise their multi-channel account to play similar products online, whilst also encouraging online players to play in a retail outlet.

Playtech COO Shay Segev declared: “We are extremely proud of our new multi-channel solution, which strengthens Playtech’s position as an innovation leader in the betting and gaming industry. The synchronisation of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.”

Andy Hornby, Chief Executive of Coral said: “Multi-channel is a key focus of our development. With Playtech’s help we have made a real step forward.”