Interactive
UK – Playtech Open Platform signs Mr Green
By Phil - 30 March 2016
Rapidly growing casino brand Mr Green is due to go live on Playtech’s cutting-edge Open Platform.
The powerful Playtech Open Platform (POP), complete with business intelligence capabilities and enhanced bonusing tools, allows licensees one-time integration and access to more than 600 best-performing in-house and premium branded Playtech games, as well as to a vast library of leading titles from more than 20 third-party suppliers including IGT, Scientific Games and Inspired.
Multi-award winning casino brand Mr Green will launch a host of Playtech-developed games in the coming weeks, initially launching best-performing desktop and premium mobile titles.
Existing POP customers include bet365, Gala Coral, and Ladbrokes to name a few, enabling them to offer their players exclusive and best-of-breed content ahead of many of their competitors.
Shimon Akad, COO, Playtech said: “We’re delighted Mr Green is joining the industry’s most dynamic and accessible Open Platform. They are a rapidly growing casino brand and will benefit greatly from having access to our vast, best-performing content portfolio. We have big plans for the platform and our content in 2016 in line with our omni-channel approach and across expanding markets such as Scandinavia.”
Bo Wänghammar, CEO, Mr Green said: “Mr Green has a pronounced focus on large and regulated markets. Playtech has a very strong presence in the UK. Mr Green and Playtech is a great match and this collaboration will set Playtech games in the environment of Mr Green’s award-winning casino experience.”
