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UK – Playtech opens new avenues for BetIt

By - 12 November 2014

Playtech has signed Thrills.com and SuperLenny.com to its Open Platform, allowing both rapidly expanding brands access to hundreds of the industry’s best performing games from more than 30 suppliers. Thrills and SuperLenny are both owned and operated by BetIt Operations that is licensed in Malta. The company has gone live with an initial 29 games that consist largely of in-house designed Playtech and Ash Gaming titles, and will look to add to its portfolio in the coming months.

By joining the Open Platform BetIt has access to more than 500 of the industry’s most popular online and mobile games enabling it to offer its players exclusive and best-of-breed content ahead of many of its competitors. The platform offers more than 70 mobile games, with plans underway to double this alongside dual HTML5 delivery with desktop support next year.

Playtech’s content library includes a comprehensive selection of classic slot games, multi-line video slots and premium branded slots with movie themes such as Gladiator, War of the Worlds, The Marvel Series, Rocky and Pink Panther. BetIt will be able to select from a huge range of classic table and card games, progressive jackpots, scratch cards and fixed odds games from Playtech’s world-class in-house content studios as well as from more than 30 of the gaming industry’s largest online and land-based suppliers. Playtech will also provide both BetIt brands with on-going support in order to maintain and drive innovation and performance. This includes real-time content and competitor performance league tables and the removal of underperforming suppliers.

Henric Andersson, COO, BetIt Group, said: “Access to the Playtech Open Platform enables us to be among the first to offer new and exciting games to our fast growing community of players at any time, across any channel and on any device.”

Steve Schrier, VP of Sales, Playtech, said: “We’re delighted BetIt has selected the Playtech Open Platform to offer their players exclusive, best-of-breed content. Both Thrills.com and SuperLenny.com are growing rapidly, particularly in the Nordic market, and we’re confident this will significantly strengthen their expansion plans.”

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