Playtech has signed an agreement with Trinity Mirror, one of the largest multimedia publishers in the UK, to migrate the company’s bingo offering to Playtech’s Virtue Fusion Bingo platform.
This announcement follows a very successful start for Playtech’s Virtue Fusion subsidiary in 2014. On the back of re-signing its long-term partnership with the Rank Group, launching a market-leading Tablet Bingo application and scooping ‘Best Online Bingo Software’ at the recent WhichBingo Awards, this marquee signing of Trinity Mirror is a welcome addition to its already stellar line up of tier 1 partners.
Playtech has a unique offering, built on a platform with a proven track record. With cross-product and cross-platform capabilities it allows players to move across products and platforms using a single login, ensuring the ‘on the go’, ‘on the sofa’, ‘at your desk’ experiences are the same.
Trinity Mirror has a portfolio that spans the country. Its iconic publications, websites and digital services bring news, entertainment and new opportunities to local, regional and national audiences every day.
Mark O’Donnell, Trinity Mirror’s Head of Group Partnerships, said: “We see a huge opportunity to grow our online gaming revenues, and to leverage our audiences, brands and content, particularly in mobile which is seeing significant growth. Virtue Fusion has the best-in-market products and we are delighted to be working with them.”
The launch will focus initially on the Daily Mirror and Daily Record brands, with their existing software being replaced with Virtue Fusion’s market-leading Bingo network product supported by Playtech’s full Casino suite.
Daniel Phillips, Virtue Fusion COO, commented, “Playtech are proud to be associated with a market-leading media brand like Trinity Mirror, and together with our market-leading products we look forward to providing their audience with an unparalleled gaming experience across our 24/7 all platform offering.”