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UK – Playtech to integrate Thunderbite’s promotional tools

By - 26 June 2018

Playtech is teaming up with customer engagement specialist Thunderbite to integrate Thunderbite’s in-game promotional engagement tools into Playtech’s IMS player management platform.

Thunderbite’s promotional tools give operators different ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors.

Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this. Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.”

John Smith, Co-Founder and Sales Director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.”

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