Praesepe, part of the Gauselmann Group of UK facing gaming brands, has given its not insignificant support to Responsible Gambling Week (RGW), with staff from all sections of the business and based throughout the country, joining in support of the annual event which runs from November 7 to 13.
Outlining the extensive communications exercise that is driving the RGW message, Simon Coombes, Head of Marketing at Praesepe said: “All of our 165 venues comprising Beacon Bingo Clubs and Merkur Cashino AGCs will be taking part in Responsible Gambling Week supporting the campaign via both Bacta and the Bingo Association. We will also be raising awareness at our Support Centre in Milton Keynes with high visibility official Responsible Gambling Week point-of-sale materials displayed throughout the three floors of the building.”
He added: “To promote Responsible Gambling Week we have undertaken a five week countdown in our internal Business Bulletin updates which go to every venue, office employee and field worker in the company. Working in partnership with Blueprint, our sister company, the RGW point-of-sale is also being displayed in cabinets across our AGC and Bingo estate.”
Praesepe has gone an important stage further by timing its annual company conferences to coincide with Responsible Gaming Week underlining the central role that compliance and social responsibility play in the business. Simon Coombes added: “The conferences which are taking place in London and Birmingham will have a sharp focus on Responsible Gambling Week as well as the recent updates to the LCCP. Further to informing the business on the changes, we are also presenting how PlayRight will be live in all our Merkur Cashino AGCs by the end of 2019.”
Mark Schertle, Chief Operating Officer at Praesepe believes social responsibility is in the DNA of the business. He stated: “As the operator of two of the UK’s most prominent consumer facing gaming brands as well as being a major investor in the UK high street, we take our social responsibility commitments extremely seriously. Responsible Gambling Week is a great initiative and an opportunity to highlight the measures that we have in place to ensure that our brand of low stake gaming entertainment is enjoyed responsibly by our loyal customers the length and breadth of the country.”
Caption: Mark Schertle, COO at Praesepe, and Börris Lüngen, the company’s CFO, show support for Responsible Gambling Week