Interactive

UK – Pragmatic Play bingo product live with Broadway Gaming

By Lewis - 15 October 2020

Pragmatic Play has taken its Bingo product live with Broadway Gaming, operator of one of the major UK bingo networks. Broadway Gaming will be offering the Pragmatic Play bingo product on all five of its bingo sites, including its primary brand Butlers Bingo.

Melissa Summerfield, CCO at Pragmatic Play, said: “We’re thrilled to see our products live with one of the most prominent Bingo operators in the UK market. Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical.

“We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more. Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”

Pragmatic Play’s Bingo offering includes a number of variants such as 90, 80, 75, 50 and 30-ball and recently launched a new and exclusive variant – Bingo Blast. The mobile-first game is a redesign of the classic bingo experience in a fresh, modern manner. A game of Bingo Blast is three to four times faster than the average 90-ball bingo game, making it ideal for playing on the go.

David Butler, CEO at Broadway Gaming, added: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us.

“Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”